BUILDING YOUR CREDIT

When you’re a business owner your credit history becomes even more critical. Building and maintaining good personal and business credit can help keep your company growing. Here’s what this content covers:

• How to position yourself for business-boosting financing
• A good way to approach lenders
• Keys to keeping personal and business credit separate
• How to decode your financial statements

ONLINE MARKETING

The term “web presence” is outdated. Today, companies are not just pasting brochures online. They’re using technology to grow and maintain consumer interest. What you’ll learn:

• How the Internet can contribute to seamless marketing
• Some must-have online marketing tools
• Optimizing, blasting and blogging your way to greater success
• Tips to effectively drive traffic
• Why the web is a viral marketing machine

FINANCING YOUR GROWTH

The key is to look for money in all the right places. You might have a genre-busting idea and the know-how to run it, but that doesn’t mean you know where to turn for funding. Learn more about navigating your financial options:

• Identifying the right financing vehicles for your business
• The debt vs. equity debate
• Approaching lenders to get what you want
• Evaluating the nuts and bolts of your business

TARGETING YOUR AUDIENCE

Every business needs brand evangelists. As a business owner, it’s imperative to court the right crowd. Learn to effectively identify your target market (and ensure your aim is true) – and then speak so you’ll be heard:

• Finding and selling to customers
• Demonstrating you understand consumer needs
• How to build customer loyalty
• Converting prospects into consumers
• The market research to back up your instincts