ONLINE MARKETING:

The term “web presence” is outdated. Today, companies are not just pasting brochures online. They’re using technology to grow and maintain consumer interest. See the articles below to learn more about online marketing:

• OPEN Insight Guide: Growing Your Business Through Email Marketing
  
• Email offers a number of benefits over many other marketing methods. Learn how to aquire new customers and how to maintain relationships with current customers to help you build trust- the foundation of all successful business relationships.
  
  
• OPEN Insight Guide: Marketing Your Business on Search Engines
  
• Marketing on search engines may be most critical for businesses with a strong online presence- it should be considered as a primary area of ad spending for e-commerce businesses. For other businesses, determining how much effort and money you put into this area depends on how important your website is to your prospecting efforts and may be worth testing.
  
  
• Article: Expert Advice On Your Online Marketing Effort
  
• OPEN’s VP of Marketing for Online Acquisitions, Jason Ewell, explains how to keep your sights on what matters for your online-marketing effort.
  
  
• Article: Zingerman's: A Case Study in Online Marketing
  
• Zingerman’s Deli opened in 1982 with a simple vision- to provide the community with great food and great service. That vision has remained at the heart of their business ever since, and by redefining the scope of their community, they’ve realized enormous growth through some unconventional means…